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Good Thoughts, Good Words & Good Deed!
The Best Investment
Why Buying a Home is a good idea!

As a general rule, homes appreciate about four or five percent a year ...
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Stable Monthly Housing Costs and an investment

When you rent a home, you can certainly expect your rent to increase each year ... Click here for

Forced Savings

Some people are not that good at saving money, but ...
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Freedom and Individualism

When renting a property, you are limited on what you can do with improvements. Click here for

Freedom of Space

Indoors and outdoors, you will probably have more space if you own your own home ...
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Shoreh Forjani,
Broker of Record, Owner

As a buyer or seller, you demand honesty, great service and complete dedication from your REALTOR. Our goal is to surpass your expectations.


Shoreh Forjani, Your Real Estate Broker of Record Presents:

Buyer's Frequently Asked Questions:

Why Search for a Realtor
, Click on each question to see the answers.

1- Finding Your Realtor by "Accident"?
2- Listing Agents and Selling Agents
3- Should You Call the Listing Agent?
4- Why Listing Agents Advertise?
5- Using Your Own Realtor
6- First you have to have a Realtor you can call. How do you find one?

1- Finding Your Realtor by "Accident". When one decides it is time to sell their home, they sometimes interview several Realtors from different companies to determine which one is best. They want someone who will represent them and someone they feel will do an effective job at marketing.

However, when someone decides to buy a home, they usually end up with their Realtor through sheer accident. Why don’t home buyers search for a Realtor the same way that home sellers do? Homebuyers usually end up with a Realtor as a result of answering an advertisement. The advertisement will give a brief summary of a home available for sale along with the price, but it says nothing at all about the Realtor.

2- Listing Agents and Selling Agents. There are two "sides" to every sale. The seller's side is represented by the listing agent and the buyer's side is represented by the selling agent. The selling agent can also be referred to as the buyer's agent.

Selling agents (buyer’s agents) do not usually list very many homes for sale. They deal mostly with homebuyers. Selling agents "sell" the homes that are placed in the Multiple Listing Service by the listing agents.
Most agents concentrate primarily on one side or the other. This is not a "hard and fast" rule. There are also agents who split their time equally between buyers and sellers. Often, these are the very best Realtors. The fact of the matter is, if you are buying a home who do you want on your side? A Realtor who deals primarily with sellers? Or one who deals mostly with buyers? If you call on a single classified advertisement in a newspaper, magazine, or a listing on the internet, you are most likely calling the listing agent.

3- Should You Call the Listing Agent? Very few people actually buy the house they call about. For argument's sake, suppose that you call the Realtor who is listing the property you "might" be interested in. It turns out that the house is absolutely perfect and affordable and you want to make an offer. Should the same agent who represents the seller to also represent you?

When you make an offer to buy a house, you are entering a negotiation and contract. The seller wants as high a price as possible and the buyer wants the lowest price possible. Plus, there is more to buying a house than just settling on a price. If a Realtor represents both sides, there is a potential conflict of interest. An ethical Realtor can often equally represent both sides. In such a case, however, the agent becomes more of a transaction facilitator than an agent working actively on behalf of either party. You must keep in mind that there are times when it might not work out. The listing agent may choose to represent only the seller and that would leave you without your own advocate.

Most real estate transactions go fine, and almost every one has small challenges. These challenges are often routine, and at time can become complicated. Because the agent has divided loyalties, one side or another may doubt where those loyalties truly lie. Mistrust develops. This can take a small problem and blow it way out of proportion. At that point it becomes a crisis. Having an agent on your side as your advocate removes the mistrust and helps keep things on an even playing field. If a challenge develops, you know you have an agent on your side. Plus, the seller pays for it -- you don't.

4- Why Listing Agents Advertise? The main goal is to convince the selling agents (buyer's agents) to find buyers and make offers. This is a good thing because if you are selling, you want as many Realtors as possible bringing buyers around to take a look. Selling agents (buyer's agents) do advertise homes for sale in order to attract buyers. Although the ads do market a specific property, they are mostly intended to attract buyers in general, not a buyer for that specific property. The agent would be happy if you did buy the property you called on, but it happens so rarely that they do not expect it. What happens when you call on a real estate ad is that you often schedule an appointment to go look at the advertised property. While you are out looking at that home, you will probably want to look at others, so the agent will likely show you a few other homes during the same appointment. Eventually, you and the Realtor will zero in on what meets your needs and like in the proper price range and you will make an offer. That is how most buyers find their Realtor -- by "accident."

5- Using Your Own Realtor. The best thing for you to do when you see an advertisement in the paper is to call your own Realtor and tell them about the ad. Since addresses usually do not appear in advertisements, your Realtor will call the listing agent and find out the MLS number for the property.
If the listing is on the internet, it probably already provides the MLS number. The house may turn out to be a great home for you, but it may also be a property the Realtor has already disregarded because it backed up to a busy noisy street and you have told your Realtor you wanted a quiet neighborhood.

6- First you have to have a Realtor you can call. How do you find one?
Referrals are always a good way to go. Perhaps a friend, co-worker, or family member recently bought a house in the same community and had a good experience. However, if they bought a house twenty miles from where you want to move, it may not be a good idea to use the same Realtor.

You want an agent who knows the area in detail and has already previewed many of the homes available for sale in that community. Community knowledge should be important to you because you are not just buying a house. You are buying a home in a local neighborhood in a specific community. Every Realtor can show you every property available for sale in the Multiple Listing Service. Since that is true, you can call any real estate office and find a Realtor willing to show you houses for sale. The problem is that you do not know if you are talking to a Realtor who knows that neighbourhood very well. Once again, YOU WANT an agent who knows the area in detail.

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